30-Day Focus Plan · £29
One specific focus. One personalised plan. Thirty days to act on it.
Most founders are not lacking effort. They are working on the wrong thing. The 30-Day Focus Plan is a paid diagnostic that identifies the single constraint holding your business back right now and gives you a structured, four-week plan to address it.
Instant access · Assessment takes around 8 minutes · Personalised PDF delivered by email
Why this exists
The fix isn’t more advice. It’s less guessing.
When a business stalls, the instinct is to do more - more marketing, more ideas, more tools. But doing more of the wrong thing just adds noise. The real issue is almost never effort. It is misdiagnosis.
The 30-Day Focus Plan starts with an honest assessment of where you actually are. It then matches you to the single focus that will move things most for you over the next four weeks - and gives you a clear plan for working through it.
Most founders who go through it tell me the same thing: it is the first time they have felt clear about what to actually work on, in a long time.
What you get for £29
A personalised diagnostic, not a generic download
An 18-question paid assessment
Sharper than the free diagnostic. It scores six possible focus areas, not four pillars, and identifies the single constraint to work on this month.
A personalised report
A 9-page focus report tailored to your single highest-priority constraint. Includes the diagnosis, what to stop doing, your 30-day success condition, a four-week plan with weekly objectives, and how you will know it is working.
A 4-week structured plan
Each week has a specific objective, two or three concrete actions, and a key principle to keep you on track. Designed to be worked through, not just read.
Honest framing on what to skip
Most coaching adds. This plan removes. It tells you what to deliberately stop or pause for the next 30 days so the work that matters has room to land.
The six possible focus areas
Six different constraints. One that’s actually yours.
Your assessment will match you to one of these. The plan and report you receive will be specific to that focus - not a generic round-up of all six.
Customer Clarity
You are decisive about what you sell, but unsure who exactly should buy it. The plan narrows your audience, gets you in front of real customers, and replaces assumptions with evidence.
Problem–Offer Fit
You broadly understand your customer but the offer is not yet tightly aligned to a problem they actively care about. The plan sharpens the connection until clients recognise themselves in your words.
Proof of Demand
You have done the preparation, but you have not yet seen real signals that people will commit time, money, or attention. The plan replaces hope with evidence, fast.
Focused Execution
You know what to do, but progress is uneven. Too many priorities are competing. The plan contains your work and builds a rhythm you can keep without effort.
Simplification & Reset
Complexity has crept in faster than clarity. Tools, ideas, and commitments have stacked up. The plan strips back to a contained version of the business that feels workable again.
Commit or Stop
Ongoing ambiguity is draining energy. A clear decision is now worth more than another month of effort. The plan surfaces the real question and helps you answer it honestly.
How it works
From payment to plan in under 10 minutes
Pay £29 securely
One-time payment, processed by Stripe. No subscription, no upsell at the till.
Take the 18-question assessment
Eight minutes of honest answers. The questions are calibrated to identify which of the six focus areas is your real constraint right now.
Receive your personalised plan
A 9-page PDF report tailored to your highest-priority focus, with a clear 4-week structure, lands in your inbox within minutes.
Work the plan for 30 days
Each week has an objective and two or three actions. The plan is contained on purpose. By the end of 30 days you will have moved one specific thing, deliberately.
Who this is for
Founders who already know they’re working on something
This is built for people who already have a business, an idea, or a project in motion - and feel that something specific is holding it back. It is not for someone who hasn’t started yet, and it is not a substitute for one-to-one coaching when the constraint is genuinely emotional or relational.
If you want a structured, honest read on where you are and a contained plan to act on for the next 30 days, this is the right fit.
Get started
30-Day Focus Plan
£29
One-time payment · 14-day refund
Includes: 18-question paid assessment, personalised 9-page focus report, 4-week structured plan, and a 14-day full-refund guarantee.
Common questions
Frequently asked questions
How is this different from the free diagnostic?
The free diagnostic identifies which of four pillars (clarity, conviction, capability, context) is your weakest. The 30-Day Focus Plan goes a layer deeper. An 18-question paid assessment matches you to one of six specific focus areas and gives you a personalised, structured plan to work through. Free shows you where you are stuck. Paid shows you exactly what to do about it.
Do I need to take the free diagnostic first?
No. The 30-Day Focus Plan stands on its own. If you have already taken the free one, that is fine - the paid assessment is sharper and will produce a more specific recommendation. If you have not, you can buy and take the paid assessment directly.
How long does the assessment take?
Around 8 minutes. 18 questions, scored across six focus categories. You will get your personalised report by email shortly after submitting.
What format is the report?
A 9-page personalised PDF, structured around your highest-priority focus. It includes a one-page summary, a deeper diagnosis, a 30-day success condition, a four-week plan with weekly objectives, and a closing reflection. Designed to print or read on screen.
Is this just a download?
No. It is a paid diagnostic with a structured plan attached. You take an assessment, get a focus matched to your situation, and follow a four-week plan. It works because it is specific and contained, not because it gives you more material.
Can I get a refund if it is not for me?
Yes. If you take the assessment, read the report, and decide it does not fit your situation, email me within 14 days and I will refund you in full. No quiz, no friction.
Does this lead to a sales call?
It does not require one. The report is designed to be useful on its own. If at the end of the 30 days you want to go deeper with one-to-one coaching, the option is there. But the plan is not a glorified lead magnet. It is the product.
Not sure which area to focus on?
The free business diagnostic identifies which of the four Success Framework areas is creating the most friction right now. It takes about five minutes and will help you decide whether the 30-Day Focus Plan is the right next step.
Take the free diagnostic